Role: Photo Editor/Researcher • Licensing rights/ clearances
Creative Director: Nicole James, Merrin McCormick
AR Production Company: T Brand Studios/ Fake Love
Agency: Ogilvy & Mather
Client: IBM
“Outthink Hidden” augmented reality app celebrated ten of sciences most unsung heroes. Once people download the app they could visit any of 150 sites in 10 cities and point their camera at a QR code. Through it, they saw a statue representing Hidden Figure protagonist Katherine Johnson or one of nine other people, including Johnson’s colleagues Mary Jackson and Dorothy Vaughan, inventor Bessie Blount Griffin, and blind mathematician Abraham Nemeth.
The app included a map of locations, as well as biographies of the featured men and women.
Researched NASA archives, stock houses and private estates. Responsible for securing rights and clearances from NASA, Walt Disney Company and private estates.