Role: Integrated Content Producer

Creatives: Wayne Fujita, Arthur Vaughan

Production Company: Ready to Air

Director: Gianclaudio Angelini

DP: Giuseppe Malpasso

Agency: Razorfish

Client: PNC Bank

Location: Yellowstone National Park, WY

Award: Webby Honoree, Financial Brand "Spectacular Site in Banking"

One of four customer testimonial videos for PNC’s VIRTUAL WALLET Product Site. We filmed people around the country using the product to help them achieve their goals: a single mother climbing out of debt, a young man putting himself through college, and, in the example here, a couple realizing a dream to cycle across America.

One of the most rewarding experience – collaborating with “real people” talent in one of the most beautiful locations, Yellowstone National Park.

Role: Integrated Content Producer

Creative Director: Sid Tomkins

Art Director: Lucas Camargo

Photographer/Director: Craig Cutler

Agency: Ogilvy & Mather

Client: IBM

Location: Brooklyn, NY

Over the span of 6 months, I produced several print shoots and animated videos for IBM and it’s partners. The most rewarding one, was being on set with puppies from GUIDING EYES FOR THE BLIND.

Additional shoots were with: Photographer, Sean Freeman & Production Company, Bose Collins (both based in the UK).

Role: Integrated Content Producer, Photo/ Motion Researcher + Picture Editor, R&C

Creatives: George Tannenbaum, Marc Klein

Video Editor: Alex Pirrone

Sound Designer: Paul Fiterson

Recording Studio: Sonic Union

VO Talent: Lilly Collins

Agency: George Co LLC

Client: The World Bank

Role: Project Manager

Artist: Boomranng Studio

Motion Designer: Gaurav Wakankar/ Little Moving Pictures

Production Company: Jelly UK

Client: YouTube India

Yoodle ‘Village Cooking’ campaign, celebrating the techniques, recipes, and history of Indian village feasts.

Role: Integrated Content Producer

Artist: ILOVEDUST (UK)

Creatives: Frederic Bonn, Toby Magrath, Giovanne Vocal , Lauren Race, James Kowalski, James Mabery

Agency: Razorfish

Client: Art Directors Club

Visual identity campaign for the ADC 93rd Annual Awards. Collaboration with ILOVEDUST to create the mailout poster, announcing the event which reached the desk of nearly every Art & Creative Director in the USA.

Also concepted teaser videos, award show tickets and title animations played at the event. A fun and rewarding pro-bono production in which the creative design team and I got to attend in Miami.

Role: Integrated Content Producer

Creative Directors: Alex Bodman, Penn Li, Nicole Berk

Designers: Andy Catchaturyan, Ryan Kalus, Abby Hirsh

Copywriter: Nick Elliot

Digital Producer: Lindsay Wilson

Production Company: Fatking Films

Director: Zollo Mehdi

Motion Designer/Creative Editor: Maha Mohtaseb

Sound Designer: Antfood

Location: Brooklyn, NY

Agency: Razorfish

Client: Mercedes-Benz USA

Awards: Cannes Lions Shortlist: Branded Content + Entertainment • Effie Winner: Silver (Automotive) • Webby Finalist: Social Media, Photography • Smarties Campaign Winner: Mtg Strategy Gold • IAB Mixx Award: Product Launch - Silver/ Branded Content - Bronze • WOMMA Award: Engagement - Silver • MMA Smarties Award: Direct Response/Conversion - Gold, Brand Awareness - Silver, Product/Services Launch - Silver • Digiday Video Award: Best In-Stream Video Ad • WARC 100 Best Campaigns of 2015 - #47 • Epica Award: Online Campaigns, Automotive - Silver

I produced the content for the teaser video for the launch of the MBUSA "Take The Wheel" social media campaign.

Because their mobile phones have made it so easy to capture and share these experiences, pictures had become the language of the generation - and Instagram THE platform.

At the time, Instagram didn’t have any paid media options, so we had to tap into native behavior. We discovered that the network had given birth to a handful of wildly popular users, otherwise everyday-Gen Y consumers whose stunning imagery had garnered them hundreds of thousands of followers. We also discovered an undercurrent of unspoken competition on the platform. It came down to who could capture the best moment or image, which makes sense for a generation raised on reality TV contests and gaming. From these insights, Take the Wheel was born.

Role: Integrated Content Producer

Creative: John Antoniello

Director: Pablo Pereyra

Photographer: Young Jun Koo

Production Company: Work Productions

Location: NYC & Brooklyn, NY

Agency: Razorfish

Client: UNIQLO

In 2012, Razorfish successfully built UNIQLO’s new global responsive e-commerce platform. It was revolutionary at it’s time.

I produced some of the first social media influencer campaign videos for the website. By completion, the creative team also created a 175-page guidebook. This Editorial Style Guide is considered by client and agency alike as the magnum opus of UNIQLO's digital brand to date.

Role: Integrated Content Producer/Digital Project Manager

Creatives: George Tannenbaum, Marc Klein

Graphic Designer: Julie Wood

Sound Designer: Paul Fiterson

Developer/Digital Designer: Seldon Yuan

Video Editor: Alex Pirrone

Media Company: NEO

Agency: George Co LLC

Client: ONTRAK Health

For the B2C launch of ONTRAK’s AI Mental Health App, produced this launch video, 96 paid media banner ads and supervised the rebranding of ONTRAK’s website.

A text based campaign, that from conception to launch took three months. I contracted, built post production team (graphic designer, sound designer, developer, video editor), supervised production, delivered digital assets and monitored all communications between the agency, client, and paid media companies.

Role: Integrated Content Producer, along with Michael Prieto, Michael Moscardini, Belinda Lopez, Arminda Klier

Creative Directors: Fred Bonn, Alex Bodman

Copywriter: Jennifer Shreve

Art Director/ Designers: Luke Li, Nolan Constantino

Designers: Luke Li, Nolan Constantino

Graphic Novel Artists: Aspen Comics

Illustrators: Franchesco, Joe Benitez

Sound Design: FireWire Music

Writer: Scott Lodbell

Agency: Razorfish

Client: Unilever

Awards: One Show Entertainment Gold • IAB MIXX Awards Gold Best Product Launch, Gold. Best Branded Content, Silver. Mobile Marketing • WOMMY Awards Gold. Best Product Innovation • Cannes Lions Shortlist. Cyber. Cosmetic, Beauty, Toiletries, Lions Shortlist. Promo Activation

The first comic written by - and starring - its readers. Serialized over 4 months, “Anarchy: The Graphic Novel” was shaped by the suggestions and votes of fans. Along the way, over 50 consumers were illustrated into the action. I contracted Aspen Comics & FireWire Music and produced the teaser, behind the scenes and case study videos.

Results: Anarchy has become the best selling body spray in the United States • Since launch, AXE has achieved a 10% increase in market share • 7 million+ Trailer Video Views • 1.2 million visits • 50,000+ votes • 15,000+ Suggestions

Role: Integrated Content Producer

Creative Director: Alvaro Masa

Artist: Ollanski (Germany)

Agency: Ogilvy & Mather

Client: IBM

For IBM's tumblr site, I commissioned artist, Ollanski to create animated GIF banner headers.

CLICK HERE TO VIEW IBMBLR LANDING PAGE

Role: Line-Producer/Integrated Content Producer

Creative Director: Marc Garbarini

Production Company: IBM (in-house)

Live-streaming Director: Larry Traola

DP: Joseph Zubac

Moderator: Matt Hooper

Location: Las Vegas, Nevada

A 72 live-stream production from the 2018 IBM THINK Conference. Our commitment was to answer all questions from everyone, everywhere, on all aspects of Blockchain. Moderator, Matt Hooper had IBM Blockchain experts, IBM Blockchain clients including event attendees appearing on camera in real-time over the three day thought leadership conference.

Role: Integrated Content Producer

Creatives: Matt Chapman, Chris Schifando, Adam Lichtenstein

Illustrator/ Motion Designer: Karan Sing (Australia)

Agency: Ogilvy & Mather

Client: IBM

Five GIFs created for IBM Blockchain web and social media campaign for Sibos (Global Financial Services) 2016 conference in Geneva.

Role: Integrated Content Producer

Creatives: Jeff Cooper, Barbara Hamilton

Production Company: PointBlank

Agency: Grey Healthcare Group

Client: Colgate Palmolive

Location: Piscataway, NJ

Social media campaign for Colgate's new Enamel Health toothpaste.

Role: Integrated Content Producer

Creative Directors: John Antoniello, Jennifer Shreve

Artists: Pusheen, Alan Butler, MiRon, Gifenchy, Sean Godsey, Lacey Micallef, ilovedust 

Designer: Nolan Constantino 

Animator: Michael Luckhardt  Agency: Razorfish 

Client: UNIQLO 

Awards: Webby Winner - Branded Content • Clio Gold - Graphic Design • Clio Bronze - Mobile/Digital • Mashies Winner - Best Use Of GIFs

UNIQLO wanted to increase email newsletter subscriptions in time for the holiday season, but needed a clever hook. For a brand known for its generosity, we felt it important that UNIQLO give something in exchange for users' email addresses. With GIFs reaching new heights in popularity online, we thought they'd make the perfect incentive to sign up. We called our campaign GIF Box. Give email. Receive one of over 100 amazing custom GIFs. I procured 7 acclaimed GIF artists from around the world to contribute their own work, and spread the news to their large online followings.

The results set new standards for digital campaign success at UNIQLO. Upon launch, daily traffic to their website doubled. The campaign generated 11.1 million impressions on Twitter, and 21.7 impressions on Reddit. In less than a month, Gif Box had created over 120,000 new email subscribers. I also produced the case study to showcase the campaign.

TO VIEW ALL THE GIFs CLICK HERE: Tumblr

Role: Integrated Content Producer

Creative Directors: Dan Brill, Spencer Hanson

Associate Creative Directors: Matt Zavala, Suyin Sleeman

Designer: Hannah Yu

Web Designer: Giovanni Vocale

Motion Designer: Steven Tapia

Agency: Razorfish

Client: Mercedes-Benz

Awards: Cannes Lions ShortList - Viral • Mashable "Mashies" Finalist - Best Real-Time Marketing • Art Directors Club - Merit Recognition • Clio Awards Shortlist - Digital/Mobile • Webby Awards Honoree - Viral Marketing & Native Advertising

People were talking a lot of sh*t about smart on Twitter. The car’s size, safety and style were all 140-character punch lines. So we had a choice. We could ignore the haters. Or we could use our unique voice to change their minds. As part of a larger program geared to humor our haters, we struck back at a tweet that said, "Saw a bird had crapped on a Smart Car. Totaled it."

We used elaborate math and even called farmers to see just how much bird crap it'd take to dent smart’s high-strength safety cell. The stats became an infographic, and we sent our reply.

Three days later, we’d turned the sh*t -talking into respect.

Results: Over 22 million impressions, 2,200% increase in Twitter mentions, 333% increase in "tridion safety cell" searches, Media dollars spent? ZERO

Featured in the 2016 Edition of “Hey Whipple, Squeeze This”, Buzzfeed, CNN, Mashable, Jalopnik, The Daily Mail, Business Week, Forbes, The Daily Telegraph, Gizmodo

Role: Integrated Content Producer / Photo Editor

Creatives: Wayne Fujita, Arthur Vaughan

Motion Designer: Alessandro Ussa

Agency: Razorfish

Client: PNC Bank

Award: Webby Honoree, Financial Brand "Spectacular Site in Banking"

With a limited budget, the in-house team created a series of videos for PNC “Virtual Wallet” Product Site using stock photography that I researched, edited and purchased.

Role: Integrated Content Producer

Creatives: Wayne Fujita, Arthur Vaughan

Production Company: Plenty, Bosque Studio (Argentina)

Agency: Razorfish

Client: PNC Bank

The idea consisted in developing an online experience for children to learn financial basics. The game teaches children how to make important choices like saving, sharing and spending.

Role: Associate Line-Producer

Director: Jeff Keith

Music Producer/Band Manager: Rick Palombi

Costume Designer: Marina Tobina

Wardrobe Stylist: Dawn Ritz

Hair/MakeUp Stylist: Tony O’Ynot, Donna Figueroa

While living in LA I got the opportunity to associate produce this music video for band, Crash Cutie Crash. Nikki Page (vocals), Asaf Rodeh (guitar), Kfir Melamed (bass), Daniele Formica (drums), Rick Jude (keyboards)